President & Chief Content Strategist
Lorie Loe
With
more than 20 years of experience in marketing
communications, Lorie Loe is a recognized leader in
developing and executing content strategy for technology
clients.
At
Eccolo Media, Lorie
primarily consults on comprehensive content strategies and
provides a broad range of account management services. Her
client work includes planning for content-intensive
marketing communications programs, including lead generation
and nurture campaigns, thought-leadership programs, and new
market launches.
Over the course of her career, Lorie has developed and
applied best practices that offer her clients clear
advantage through the development of more effective
collateral assets. Her extensive experience, creative
thinking, and steady leadership have been key in
establishing Eccolo Media’s unique value proposition: superb
copywriting and visionary content strategy informed by deep
industry expertise.
After beginning her career as an actor and a writer, Lorie
expanded her reach by co-founding Derringer Productions, a
theatrical production company, where she put a fine edge on
her ability to rapidly plan and execute creative projects.
Lorie was then asked to join the national accounts group of
The Disney Channel, where she was part of an affiliate
marketing team supporting key accounts such as Time Warner,
Cox Cable, and TCI. After five years at Disney, she served
three years as director of marketing communications with CBR
Systems, a biotechnology company which she led from startup
to category leadership. Then she became a senior consultant
with e-business agency Cognitiative, where her key accounts
included Digital Island and Quantum.
In 1999, Lorie launched Lorie Loe & Associates, an agency
she founded to offer copywriting and collateral development
services to technology companies. After eight years of
continuously expanding its strategic vision and
capabilities, the organization became Eccolo Media in 2007.
Lorie holds an MFA from Western Illinois University and a BS
from Western Michigan University.
