To senior marketer Kathleen Hart, the real beauty in the business isn’t in the glossy ads or the smart viral videos, it’s what goes on behind the scenes – the financial and operational machinery that not only empowers the cool creative but also fuels a healthy bottom line.

As a 20-plus-year veteran of both senior advertising agency and in-house assignments, Kathleen has developed a solid reputation as a no-nonsense rehab and turnaround specialist. A key skill is her ability to accurately assess a 50,000-ft view of an assignment, and then break it down into clear and manageable tasks for a team to execute.

Kathleen’s consulting chops are backed by her deep experience in a broad range of functions including: print, broadcast, direct mail, studio operations, project management, creative, purchasing and supply-chain management. This uncommon combination enables her to provide valuable insight and best-practice experience to corporate marketing operations. As a change agent, she’s supervised the restructure of Young & Rubicam’s Latin American headquarters operations, and the in-house marketing support for AAA.

In her agency roles – including postings at J. Walter Thompson, Young & Rubicam and Campbell-Ewald – she’s served some of toughest clients in a variety of industries: automotive (Ford and Lincoln Mercury); airline (Continental); travel and hospitality (Hilton, MGM Grand Casino, AAA Travel); government (United States Treasury); and insurance (AAA). With skills honed in deadline-driven environments, she’s skilled at listening to and understanding client needs, planning strategic marketing approaches, and executing successful tactics.

Kathleen’s focus on revenue management and profitability mean that her clients are putting their best foot forward in an ever-more-competitive marketplace, but are also saving money and making money.