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- Who or what is
Hart Communications?
-
What do you do?
-
Do you have any
specialties?
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What don't you do?
-
How do you work?
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Who are your clients?
- How do you prefer to be paid?
-
May I see samples of your work?
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Do you take pro
bono clients?
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You used to do media relations. What's changed?
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What about consulting?
-
Are you still teaching as well?
- Weren't you in
business with your sister?
Have a question not addressed below?
Let's chat.
Who or what is Hart Communications?
Hart Communications was founded by me,
Tim Hart, in 2005 as
an independent public relations firm. As of January 2009 the firm is now focused
on editorial services -- writing and editing -- with occasional, full PR support
for select clients.
What do you do?
I'm a writer
and PR consultant. Primarily I develop PR & marketing materials,
editorial content (online, magazine, blogs), corporate communications and
promotional projects. I'll even write a greeting card to your mum if you
can meet my quote. Common examples include
PR & Marketing
-
Media kits
- Press releases
- Backgrounders
- Custom pitches
- Campaign plans
- Bylined articles
- White papers
- Fact sheets
- FAQs
- Letters to the editor
- Blog posts
- Video / audio news releases |
Editorial
- Food & wine
- Consumer health
- Consumer science
- Concert & CD reviews (folk/trad)
- Travel
- Business -- marketing
- Business -- small business
- Trade articles
- Book reviews
- Gay & lesbian |
Corporate Communications
-
Annual reports
- Newsletters
- Executive speeches
- Presentations
- Event scripts
- Case studies
- Company messaging
- Company blogs
- Materials audits
- Phone / call center scripts
- Field/franchise materials
- Video scripts
- Webinars
- Employee/field communications |
Promotional
-
Advertorials
-
Brochures
- Web copy
- Microsites
- Email marketing campaigns |
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Do you have any specialties?
I prefer projects in areas where I have the
most
experience and expertise:
food & wine,
health, science & wellness, nonprofit and the arts. Safe to say, if it's got
a consumer or community-relations angle it's probably a fit.
Common industry-specific examples include:
Food &
Wine
-
Tasting notes
- Recipes
- Pairings
- Product one-sheets
- Industry newsletters
- Channel marketing materials
|
Health,
Science & Wellness
-
White papers
- Informational graphics
- Health education materials
- Physician outreach materials
- Health awareness campaigns
- Web content
- Media kits
- Public health campaigns
|
Nonprofit
-
Fundraising campaigns
- Event scripts
- Educational materials
- Cause marketing campaigns
- Media sponsorship proposals
- Public service announcements
- Volunteer & donor outreach
- Annual reports / community updates
- Grassroots marketing materials |
The Arts
-
Concert / tour promotions
- CD launches
- Music promo materials
- CD liner notes
- Artist bios |
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What don't you do?
Some things
aren't a fit:
financial communications, investor relations, deep
tech, personal finance, or big tobacco. I'm happy to make referrals if I can't help you. In the
case of big tobacco please just go away.
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How do you work?
I work in
collaboration with you.
I ask
many, many questions
to get to the heart of
your story (you can take a boy out of the newsroom but you can't take the
newsroom out of the boy). From there I'll scope out the project and give you
an estimate. Generally a quote involves research, writing, editing and
approvals phases. Each project is unique and I'll be sure to point out any
challenges I foresee.
As for
process, I
work remotely and commonly deliver my work over email. I follow an
agreed-upon, written schedule of deliverables and deadlines. Conference calls
are great for progress updates and reality checks but in-person meetings may not
always be practical as I work with clients across many geographies. (Hint
-- some of my best prose for you might actually be crafted from an internet cafe
in Galway or while slurping the free wireless in Paris).
From time to time
I'll bring in additional colleagues if the project requires it, such as
specialists in graphic or Web design, media relations, technical expertise,
etc.. I always play well with others and I respect the fact that my role is
likely one of many on your team.
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to top]
Who are your clients?
I'm proud
to say I've assembled quite a list over the years.
Suffice it to say I've worked with dozens of companies across a wide variety of
industries, including food & wine, health & wellness, nonprofit, the arts,
banking, technology, pure & applied science, toys, tourism, government, small
business and more.
I work with individuals, companies or their agencies. In the case of the latter
I'm frequently part of a team you've assembled to build a site, produce an
annual report, launch a product,, etc.
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to top]
What are your rates?
My rates
are competitive for an award-winning writer with more than 20 years of
experience. I work with you primarily on an hourly basis or occasionally
for a project fee. I'm happy to discuss your needs and budget
offline.
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How do you prefer to be paid?
I can work
with you on a specific scenario if you have particular needs, but most often
I'll bill you at month end for hours I've accrued. When it comes to cold,
hard cash, I've discovered more clients -- especially those in small
business -- are asking if I accept credit cards. I'm happy to oblige. I can
invoice you via PayPal so can handle the housekeeping simply online
with a major card. Checks are always welcome as well.

I accept US
Dollars, Euros and UK Pounds.
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May I see samples of your work?
Of course. I'm happy to share select examples electronically. Some pieces
are more intricate, physical pieces that may not
be easily represented online. We may need to reserve this for our first
sit-down. I cannot mail pieces to you because I only have so many examples in
the vault and need to guard them carefully. I'm sure we can work something out.
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Do you take pro bono clients?
I do from time
to time, but usually with a longer lead time. I do have a lower nonprofit
rate I'm happy to discuss with you if we aren't able to work together
on a pro bono basis.
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You used to do media
relations. What's changed?
I did. And I
still do for select clients, but it's no longer my primary area of focus. I'm
happy to discuss your needs to determine how we might best be able to work
together.
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What about consulting?
Often, a part of the process of helping you tell a more
effective story involves studying how you've been doing it til now. That usually
involves
a materials audit or a
messaging session to help you assess and refine your language to best fit
your audience and your objectives. From there we'll craft your new language and
materials. Additionally, I'm happy to join you at the
big kids' table to help you brainstorm how to roll out those newly polished
nouns and verbs through your various marketing channels.
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Are you still teaching?
Yes., From
time
to time I conduct workshops or give guest lectures on marketing for small
business, PR best practices, effective speechwriting and more.
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Weren't you in business with
your sister?
Yes. In 2008 my
sister Kathleen Hart and I announced
The Savvy
Marketers, our online classes in marketing for small business. The
economic downturn has slowed our progress a bit but we're happy to keep you
apprised of future class schedules when they're announced. You can sign up for
the Savvy Marketers mailing list on the
Savvy site.
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