Michael Mullen, known as
the "mad fiddler" among Irish traditional and Celtic Rock circles, is a
nationally touring artist with barely enough time to answer his emails.
But, like many professional musicians, he found himself in need of help
getting ahead of the marketing curve, especially as he was about to
release his debut solo album.
Hart Communications
developed a new identity including Web site, press kit and other promo
materials that carried the theme -- a theme which even tied into the
cover art on his CD. In the end, Michael had a new, clean, more
sophisticated look that would last and a family of turnkey materials he
could use and update himself -- providing him a platform from which to
market himself and his work for years to come..
